About Us

Hi, I’m Dr. Saad Ahmed Butt — but you can call me SAB, Founder and CEO of SAB’S Lifestyle.

This platform was born out of a simple belief; Fitness, Nutrition, and Travel aren’t trends — they’re a way of life.
When you turn them into daily habits, that’s when real transformation begins.

Years ago, I struggled to maintain my physical & mental well-being while navigating a demanding professional life. What I saw in the wellness industry frustrated me — quick fixes, toxic diets, and unrealistic standards. That’s when I realized: if wellness doesn’t fit into real life, it doesn’t work. As a doctor, public health specialist, and certified fitness coach, I’ve spent years studying how small, consistent actions can lead to lasting health — physically, emotionally, and socially.

I’m not a bodybuilder or a fitness fanatic. I’m not here to push extremes. I’m here for the everyday people — the beginners, the busy ones, the ones starting over — who just want to feel good in their own bodies and enjoy their lives. Through mindful eating and realistic movement, I help people create a lifestyle that feels sustainable, not stressful. It’s about energy, balance, and mindset — not pressure or perfection. For me, travel is more than visiting new places — it’s about stepping out of your comfort zone, embracing different cultures, and finding the kind of inspiration that fuels personal growth and a deeper wellness journey.

And I’m not doing this alone.

Meet the Team

Our Vision

To empower people in Pakistan to embrace wellness as a lifestyle, not a luxury — making fitness, nutrition, and traveling an effortless part of their daily routine.

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Our Mission

To guide, inspire & support individuals in incorporating simple, culturally relevant health and wellness practices into their everyday lives — through accessible content, live challenges & community-driven experiences in fitness, nutrition, and travel.

Our Philosophy

  • Fitness, Nutrition, and Travel aren’t a trend — they’re a way of life.
  • Fitness is not about chasing perfection or aesthetics — it’s about building energy, strength, and confidence that lasts.
  • Food isn’t the enemy — it’s your fuel.
  • Travel isn’t a luxury — it’s transformation.
  • Health isn’t something you’re entitled to — it’s something you earn through intention, action, and care.

Today’s Mindset
Health is extra effort
Dieting means starving
Travel is only for luxury
Fitness = aesthetics
Gym is for bodybuilders
VS
SAB’S Lifestyle Mindset
Health is part of your daily routine
Nutrition is all about balance and smart fueling
Travel is healing and discovery
Fitness = functionality & energy
Strength training is for everyone

The Impact We’re Creating

  1. Redefine what “being fit” means for a generation bombarded with unrealistic standards.
  2. Reduce lifestyle-related health issues by promoting daily habit change, not extreme transformations.
  3. Create a culture shift where youth prioritize physical and mental wellness as naturally as they prioritize career or relationships.
  4. Empower individuals from all backgrounds — regardless of body type, fitness level, or location — to take ownership of their wellness journey.

Welcome to the Movement

Together, we’re building more than a fitness brand — we’re building a movement that’s not just about how you look — it’s about how you live.
Let’s move better, eat better, and live better — together.